About Us

Discover the Elmore difference

We are a specialist insurance broker offering advisory, broking and claims management services to businesses

We have exceptional knowledge of specialist insurance products and will provide a high level of service when arranging any form of insurance for your business.

We will be on hand to advise and arrange the complete cycle of the insurance transaction. Our aim is to simplify buying processes, and make insuring new risk accessible to businesses of all sizes.

We have formed an association with Bannerman Rendell Limited which gives us (and by proxy you) access to some of the world’s leading insurers and reinsurers, as well as compliance, regulatory and other support services.

Our values

Clients come first

We use our knowledge and experience to guide clients through the risks they face.

Risk management

We will advise on solutions to reduce risk as well as your premiums.

Forward-thinking specialists

We are continually searching for insurance solutions to meet the challenges of tomorrow.

Global perspective

International network that combines a global perspective with local expertise.

Experience, advice and understanding

One size doesn’t fit all, which is why we will arrange policies suitable for you depending on your particular situation. We have invaluable experience of placing insurance for world-leading companies across a broad range of industries, including Communications, Entertainment, Financial, Healthcare, Hospitality, Retail, Payments and Technology.

We add particular value to businesses that heavily rely upon operability of networks and security of data.

Our experience with a wide range of organisations from SMEs to global corporations means we understand what each business is looking to achieve when engaging with an insurance broker.

Silent Review

Our Silent Review acts as a health check, giving you peace of mind that you have the right insurance at the right premium.

There is no cost associated with a Silent Review – we offer this service so that you can experience our added value before you buy from us, now or in the future.

Apply for a silent review

Simon Gilbert

Founder and Managing Director

Simon has a wealth of experience and knowledge of specialist insurance solutions that comes from spending 16 years working in the industry.

Having mastered the intricacies of the insurance transaction with Heath Lambert, he moved on to UIB, where he specialised in risk transfer solutions for a world-wide portfolio of clients. In 2007, Simon was selected to set up a Financial Lines Desk for UIB in the Dubai International Financial Center, exposing him to an even greater spectrum of industry sectors.

Simon joined Howden in 2011 where he managed the cross selling strategy for their international portfolio as well as developing new products such as cyber and reputational harm Insurance.

Simon comes from a long line of Gilberts who have helped shape the Insurance industry for over 100 years. He founded Elmore to build a business that will last the test of time, built on strong values and delivering world-class results for its clients.


Paul Cracroft-Rice

Senior Insurance Consultant

With over 40 years’ experience in the London market, Paul has an unrivalled breadth of knowledge and experience in the Insurance industry.

Starting with a specialist insolvency insurance team at Bradstock, Blunt & Thompson he then moved on to a Lloyd’s broking role placing property and casualty business as well as high net worth, specie and motor. As the company grew, so did his responsibilities and in 1995 he became a Director, heading up the PI/FI/D&O placing team.

More recently Paul has worked at a senior level at some of the leading broking houses including Alexander Forbes (now Lockton), PYV (latterly Howden), Cooper Gay (now ED) and UIB (still UIB!).

He has been involved in major accounts both in the UK and internationally along with creating insurance schemes for professions such as Solicitors, IFAs and insolvency practitioners.


Gido van de Geest

Head of Operations

Gido has 18 year experience in Global Operations, Finance and Growth.

An engineer by education, Gido started his career at General Electric (GE) where he joined the well regarded Corporate Audit Staff and worked globally performing financial and compliance audits at GE Business units.  He then worked in Norway and ultimately in the UK as Master Black Belt in Lean Six Sigma, simplifying processes, implementing growth programs and developing new products.

With this foundation of operational and financial management, the chance came in 2009 to show the insurance industry the GE way.  In 2009 Gido joined Willis Facultative as Global COO, and after a successful stint, head hunted in 2012 to be the International COO for GC Fac (part of Guy Carpenter, MMC).  In both roles, he was responsible for International operations, financial reporting and growth initiatives.

Gido enjoys engineering business processes to deliver the ideal customer experience, while ensuring Elmore has the right tools to achieve its full potential.


James Bromley-Challenor

Senior Claims Consultant

Operating at the forefront of the claims industry in London for the past 28 years, James is highly respected among Insurers and Reinsurers alike for his pragmatic, diligent and determined approach to claims resolution.

His substantial knowledge began when qualifying as a Barrister at Francis Taylor Chambers. James then moved into the Insurance industry to be Deputy Claims Manager at Syndicate 839 at Lloyd’s.  He then went on to Canopius Syndicate where he took on the role of both managing the Syndicate claims as well as underwriting the financial institutions account.

For the next 10 years, James moved in to the world of Loss Adjusting, working for Cunningham Lindsey, Peter Blem Management Services, Recover Re Limited and Tawa Management.  Armed with ‘on the ground’ adjusting insight, James moved back into underwriting to be National Claims Manager for Dual Corporate Risks.

James is the ideal partner to have on side should a claim arise.  Be it complex claims negotiations or requiring an opinion on coverage, with a clear understanding of all sides of the claims process, James contributes not just after a claim has occurred but reviews wordings before to ensure coverage will stand the test of even the most complex loss events.


Daniela Gómez Arbeláez

Head of LATAM

Daniela is a qualified Colombian Lawyer with a degree in Global Business MBA (distinction) of Coventry University London Campus.

Daniela began her career in JLT Re Colombia, handling the insurance requirements for some of the largest financial institutions in the country. Her experience was complemented in JLT Specialty Limited (London), where she managed the broking for a broad range of Financial Lines products for the different JLT offices within Latin America.

With in-depth expertise in Bankers Blanket Bond, Commercial Crime, Professional Indemnity, Management Liability and Cyber, Daniela’s broad legal knowledge and insurance experience complement’s Elmore’s team, while providing invaluable insight into our clients legal, operational and financial risks.

Her capabilities allow us to bridge the gap of managing international clients insurance needs to the available coverages in the London insurance market.


Tom Abbotts

Accounts and Operations Executive

With qualifications in Accounting and working towards studying for the Chartered Institute of Insurance London Market Practice examinations, Tom brings added technical depth to the Elmore Team.

Tom has exceptional administration skills and a keen eye for getting a transaction over the line. Tom is a guiding light for the other employees, demonstrating his perseverance, dedication and professionalism. With Tom’s support, Elmore’s Clients receive some of the best service levels available, all shaped around a personalized and prompt response.


Become part of the team

We are committed to expanding our presence into territories and insurance classes where we can add value.

We have a focused growth plan, which needs to be fuelled by the very best individuals.

We are always keen to meet established brokers, who are capable of building their businesses within Elmore’s solid, flexible and entrepreneurial environment, and will consider established teams as well as individuals

We will only consider individuals who demonstrate the highest level of integrity, Elmore’s core value. Strong client relationships and a demonstrable history of solid revenue generation are the other pre-requisites.

We also believe in nurturing new talent and therefore actively support internships, apprenticeships and graduates looking to join the insurance industry.  We will consider candidates who can show skill, determination and commitment, all characteristics of a world-class insurance broker.

In our view, giving clients the highest possible level of service is the best way to both attract and retain business.

If you feel you can help us on this journey, please contact us at info@elmorebrokers.com.